Chickies – Website and Packaging Showcase
Overview
Chickies Scotch Eggs is a Somerset-based producer of handcrafted gourmet Scotch eggs, using high-quality locally sourced ingredients to create premium products for retailers, food festivals, farm shops and direct customers. As the business continued to grow, it needed a professional brand that reflected the quality of its products while standing out in an increasingly competitive artisan food market.
We partnered with Chickies Scotch Eggs to create a complete brand identity that could be carried consistently across every customer touchpoint. Beginning with a new logo and visual identity, we designed and built a responsive e-commerce website before extending the brand into retail packaging, printed marketing materials and promotional advertising. The project included bespoke hexagonal product packaging, flyers, postcards and supporting graphics, giving the business a cohesive identity whether customers discovered the brand online, at an event or on a supermarket shelf.
The creative approach focused on allowing the products to do the talking. Rich food photography, natural colours and clean typography were combined with subtle illustrations and carefully considered layouts to communicate quality without overcomplicating the design. Every element was developed to showcase the craftsmanship behind the products while giving Chickies a distinctive and recognisable presence within the premium food market.
One of the highlights of the project was the bespoke hexagonal packaging. Not only did it provide a unique retail presentation, but it also created a memorable brand experience that stood apart from more conventional food packaging. Seeing the finished packaging displayed in retailers was a rewarding milestone, demonstrating how considered branding can help elevate an independent producer into a confident retail-ready brand.
Alongside the packaging, we designed a responsive e-commerce website that allows customers to browse products, learn the story behind the business, discover upcoming events and order online with ease. Supporting flyers and postcards carried the same visual identity into printed marketing materials, ensuring the brand remained consistent wherever customers encountered it.
By developing every touchpoint as part of a single brand system rather than a series of individual projects, Chickies Scotch Eggs now has an identity that works seamlessly across digital, print and packaging. From first impressions online through to picking up a box from a chilled display, every interaction reinforces the same premium quality, personality and attention to detail that defines the Chickies brand.
