Hullabaloos – Website, Branding, Packaging

About the Client

Hullabaloos is an award-winning Somerset drinks producer, creating handcrafted lemonade using real fruit and natural ingredients. Since launching in 2014, founders Randa and Leigh Abdullah-Hucker have built a brand that’s full of personality, earning recognition including the prestigious Great Taste Award and expanding into both UK and international markets.

The Project

Our partnership with Hullabaloos began with a conversation about improving their online presence, but quickly evolved into a complete brand transformation. We worked closely with Randa and Leigh to better understand not only their products, but also the personalities, values and passion behind the business. That insight formed the foundation for a refreshed brand that feels bold, vibrant and unmistakably Hullabaloos.

The first stage of the project was the design and development of a completely new e-commerce website. Their existing site had become difficult to manage, suffered from hosting issues and frequently experienced downtime, creating challenges for both the business and its customers. We designed a modern, responsive website that not only resolved those technical issues but also brought the brand to life through colourful visuals, engaging content and a much-improved shopping experience.

Building on the new visual identity, we then undertook one of the most rewarding parts of the project – redesigning the Hullabaloos logo and the complete range of bottle labels. Every flavour was carefully considered to ensure it stood out on the shelf while remaining instantly recognisable as part of the same family of products. Extensive colour testing was carried out to make sure each transparent label performed beautifully when applied to the bottles, allowing the natural colour of the lemonade to become part of the overall design.

As the business continued to grow, the new packaging was also adapted for international markets, including the creation of Arabic versions of every bottle label for products exported to Egypt. Developing artwork that maintained the integrity of the brand while working across different languages and markets was a particularly rewarding challenge and demonstrates the flexibility of a well-designed visual identity.

Today, Hullabaloos benefits from a cohesive brand that flows seamlessly across its website, product packaging and marketing materials. From the first impression online to picking up a bottle from the shelf, every touchpoint reflects the fun, energetic and handcrafted nature of the business while providing a strong platform for continued growth.